The Truth About Buying Website Visitors
Buying website visitors has always been a hot topic, not just for beginners, but also for established websites. Despite this, many still wonder if it’s a worthwhile investment. The question is often about the effectiveness and returns that this method may or may not confer.
Pondering on the matter is important, as buying visitors is making an investment that involves money. And, if not used well, it can bring losses to the business. If you have not yet decided whether this is a good option or not, this is the article to read, as we will tell you the truth about buying website visitors. Read on!
BUYING WEBSITE VISITORS: WHAT DOES IT MEAN IN PRACTICE?
A lot of people think that buying traffic means:
• Buy likes on social networks
• Pay for shares
• Pay for comments
• And so on
Far from it! Buying website visitors does not necessarily mean taking that kind of action. In fact, the above strategies are quite flawed, and you would only be throwing your money away.
Buying website visitors is a strategy based on investing money to bring qualified people to your website or landing page. Here, you invest value in a certain source, and this makes more visitors come to your page.
The most classic example you already know is Google Adwords, which makes your page appear first when people search for keywords that are relevant to your business.
Now that you understand what buying website visitors is, let’s talk a little about the main advantages and disadvantages of betting on this type of strategy.
1. IMMEDIATE RESULTS
Paying for traffic generates practically instant results. From the moment you start to pay, the return begins to appear. Literally, in a few hours, you can see a considerable increase in your traffic. This is because there is a possibility to target ads on paid platforms. In other words, you are able to target a portion of the specific population you want fully.
Therefore, buying traffic generates a greater volume of people entering your site. However, this is not a guarantee that they will be qualified.
2. YOU ARE IN CONTROL
You are in charge all the time. You decide how the ads will look, what type they will be, the amounts that will be invested, and the average CTR you expect to achieve throughout the campaign. As you are in control, it is much easier to manipulate the results as you expect.
This is already quite different in organic traffic. You do not decide how many people will have access to your content or who should see the ad, as it is not possible to target this.
Thus, with the aid of analysis software such as Google Analytics, for example, it becomes much simpler to control all your results and manipulate your campaigns in order to increase the conversion progressively.
3. GENERATION OF INTEREST
Paying for traffic can also mean generating greater interest for your customers. That’s because your ad can appear at the right time and to the right person. Not to mention that you don’t have to wait for people to look for your business. The ads themselves are in charge of bringing the customer to you.
Creating promotions can help create greater relevance for your business and generate even more interest from people who are not yet aware of your business/company.
4. EASE OF APPLYING TESTS
It is very easy to perform different types of tests through analysis tools or even the platforms that offer this type of information, such as the Google Adwords and Facebook Ads panels.
Based on the results you get, you will know the best way to optimize a campaign so that in the future, you can invest a higher amount or even optimize the SEO of your pages.
1. HIGH COSTS
Obviously, paying for traffic ends up increasing the costs of your entire operation. However, it is necessary to evaluate the ROI before analyzing the cost in a negative way. Depending on the return you get, you will understand whether it is a disadvantage for your business.
2. NEGATIVE RETURN IN CASE OF BAD SEGMENTATION
It is extremely important that an evaluation of the users’ profiles is made. If you don’t segment the campaign correctly, you’re at a loss.
Different scenarios can occur so that you end up losing money:
• You can target a campaign to the wrong audience, offering X to anyone who wants Y
• You can invest a lot of money in campaigns that are not well optimized
• You can target campaigns to an audience that will not give you any feedback
In other words, there is no point in investing money and bringing a lot of people into your business if that traffic is not qualified enough. What good would it do to sell a weight loss product, since the entire audience you attracted is interested in buying cell phones?
Therefore, if you do not study your persona and do not segment correctly, you will lose money in the short, medium, and long term.
3. LACK OF AUTONOMY
When paying for traffic, you will create a certain dependency due to the rules of each platform. As your interests can often go against the rules of the platforms, this can translate into a disadvantage.
There is also the possibility that the platform will change the rules. This can be very detrimental to traffic generation, depending on the strategies you are applying to your business.
SO IS IT WORTH BUYING VISITORS?
As earlier said, this is not a simple answer. You will have to assess all your needs, goals, and objectives to arrive at a conclusive answer. Think about your type of business, your brand, what you sell, and how long you want results. We can’t just say that buying traffic is a good strategy or not.
In addition, investing your money to buy traffic is neither a recipe nor a formula that will necessarily solve your problems. You need to evaluate a number of factors before making that decision between buying visitors or not.
But if you want to buy traffic, we suggest you do the following.
I. Analyze your type of business and your niche;
II. Search Google for the best strategies for your niche;
III. Evaluate the response time you expect from customers;
IV. Evaluate the ROI you want to achieve on average;
V. Analyze all the advantages and disadvantages that we discussed to make a better decision.
After placing on a scale, if the advantages outweigh the disadvantages, then the answer will be positive. Thus, you can pay for traffic.
We’ve come to the end of this article. Now you know the truth about buying website visitors. So, take a hard look at the advantages and disadvantages of this strategy and decide for yourself whether or not it is a worthwhile investment.