How To Get Website Visitors
It is nothing new that generating traffic is necessary to be able to generate business opportunities on the internet. A website without traffic does not generate visits and consequently does not generate leads, opportunities, or sales.
But how do you do that? How do you reach the right people and explore the different sources of traffic to succeed? In this article, we will show you how to get more traffic to your website and enjoy the benefits. Read on!
1. OPTIMIZE YOUR SITE FOR SEARCH ENGINES (SEO)
Search Engine Optimization is the strategy that aims to make your website more “attractive” for the search engines, which in turn will prioritize it when presenting the results of a search made by a user. This means that you can consider this tactic as the most important if you want to drive traffic to your website.
The goal is to place the pages of your website in the top positions of a search result on a search engine (mainly Google). Being in the top positions will make your page receive more visits.
2. HAVE A RESPONSIVE WEBSITE
Nowadays, many people access the internet through mobile devices such as smartphones and tablets.
How many times do you research something yourself using this device? That is why it is extremely important that you make sure that the page is responsive and adapts to the most different formats. Thus, the visitor will be able to view all the material in comfort.
Otherwise, the visitor will access the material and immediately leave the site. This counts negatively on your authority and can lower your positions in the search engines.
3. CONTENT MARKETING
For your site to be considered relevant and be presented as a result of a Google search, one of the most important criteria is the production of content. It is also through the content that you answer questions asked by users of the search engine.
However, knowing what to produce is just as important as writing and publishing the material. You need to ask yourself:
• What are the doubts of your persona?
• What are the keywords used by them to solve these doubts?
• How do your competitors deal with this issue?
Understanding what your persona is looking for is a step forward in generating relevant content that interests them. However, avoid copy-pasting content from other sites. The material must be original and exclusive to maximize the impact of publication and the number of times it is shared.
4. GUEST POSTING
You can also write articles, but which will be intended for other blogs or websites. At the end of the article, you will be able to sign your name with your function as well as the URL address of your site. This makes it easy for visitors to the website where the article is published to find and visit your site.
In addition to posting your article to other blogs with a similar niche to yours, you can also publish articles on platforms like Medium. Remember that guest articles must attract an audience to the hosting site, but also encourage them to visit your website.
5. DO LINK BUILDING
The principle of link building is the collaboration with other websites, so that they place a link to your website in theirs. This is a well-known strategy to improve SEO, but it is effective provided that the site where the link is placed is of quality. So, take the time to analyze the site where you want to place the link.
Google takes into account the fact that if the site with the link is of quality, your site is therefore trusted and will be well referenced. If the original site is of poor quality, your site may also be penalized.
6. EXPLORE SOCIAL MEDIA
In addition to making your site appear in a good position in searches to receive more clicks, you need to make it known as well. And nothing better for that today than social media.
Most of the visits to a website come from social networks, and that is why it is important to explore this space. However, you must respect the particularities of each social network, as the way to advertise them varies.
Posting on social media should bring solutions to visitors, arouse curiosity, or stimulate emotions. These techniques will make him feel like accessing your site, and if he finds good content, he will share it too.
7. ADVERTISEMENTS AND SPONSORED LINKS
In addition to the work aimed at attracting traffic, with the production of content for social networks, blogs and SEO, evaluate the possibility of making ads in different formats and channels.
Sponsored link campaigns are small ads that you pay to appear to your client, even when he is on some other site, such as Facebook or Google.
Sponsored ads and links help attract more visitors quickly and in a targeted manner, as you show your products and content to people who have the exact profile of your ideal consumer. You can advertise on different platforms and social networks, such as:
• Google Shopping
• Google Ads
8. MAKE VIDEOS
Today, photo and video formats are attracting more and more Internet users. To attract traffic to your website, consider making videos that you can host for free on sites like YouTube.
Your videos must be well-produced and provide content that interests the audience. Depending on your audience, consider limiting the length of the video as well as the style of the content: informative, humorous, etc.
In addition, the Google search engine references YouTube videos in its search results. Don’t forget to add your website link and make a call to action in the video.
9. EMAIL MARKETING
Create an option to subscribe to your email list on your website. The goal is to let people on your email list know about new articles and products on your website. With a nice presentation and regular sending, your email list could convert, and your website traffic should increase.
Keep in mind that your readers are already receiving a lot of emails from different websites. Therefore, to make sure your article is read, you need to make your email look good and make the user want to read it.
These are just a few of the many strategies you can use to drive traffic to your website. Implement a combination of these strategies, and you will see improvements in site traffic.